Case Studies

Performance You Can Measure

See how premium retailers are moving the purchase decision to after a home trial and transforming conversion, AOV and repeat-purchase behaviour.

Elevating Online Shopping

When shoppers can explore styles at home without upfront commitment, hesitation disappears. Instead of abandoning carts or narrowing their choices too early, customers engage more deeply with the assortment.

This shift turns consideration into action, driving stronger conversion rates and unlocking higher-value orders at the moment it matters most.

64% Increase in AOV (measured after returns)

When shoppers are invited to try multiple pieces without upfront commitment, hesitation disappears. The result is fewer compromises and higher-value keeps once the decision is made.

93% Try at Home customers are first-time buyers

By removing the upfront payment barrier, IDA+S can convert new customers with confidence, turning initial hesitation into high-value first purchases.

Redesigning the Purchase Decision

Traditional e-commerce asks customers to fully commit before they experience the product. Try at Home restructures this flow by aligning the moment of decision with the moment of experience.

This simple shift reduces uncertainty, accelerates the decision cycle and creates a more efficient order loop for brands and operations teams.

97% Increase in AOV (measured after returns)

When shoppers can try multiple sizes and styles, at home without upfront commitment, fit anxiety disappears. The result is confident, keep decisions and higher-value orders.

68% Try at Home customers are first-time buyers

With the freedom to explore fit, fabric and style at home, customers made more considered decisions. That confidence translated into materially stronger post-return revenue.

When Confidence Replaces Hesitation

For premium brands, experience is just as important as the product itself. A home trial introduces a concierge-style service that brings the fitting room into the customer’s own wardrobe.

Shoppers can style pieces with items they already own, creating a more personal and confident decision process that strengthens brand perception and loyalty.

65% Increase in AOV (measured after returns)

When shoppers are invited to try pieces at home through a concierge-style experience, the online journey becomes more considered and premium. The result is confident decisions, effortless styling with their existing wardrobe, and higher-value orders.

63% Try at Home customers are first-time buyers

For first-time customers, trying pieces at home removes hesitation around quality, fit and price. The result is stronger confidence in the brand, especially at higher price points and more considered keep decisions.